Patrick Van Negri is considered an expert on all things that have to do with fashion. He has in-depth knowledge when it comes to clothing and putting together outfits that stand out, get noticed, and draw the compliments of strangers. 

These skills were developed from a young age. Patrick lived near the borders of Italy and was exposed to major Italian brands such as D&G, Armani, and Versace. This exposure helped to sharpen his fashion sensibilities, and he soon began to develop his style and experiment with fashion. 

According to Patrick, one of the most important aspects of putting together a great outfit (This is something that a lot of people overlook) is picking out the right cologne. But as I’m sure you know, there are literally thousands of brands on the market. How do you choose between them, and what does Patrick’s Van Negri suggest?

Patrick has always gravitated towards classic styles, “If it’s not broken, don’t fix it”, says Patrick. By the same token, his favorite scents include the time-tested fragrances of Hugo Boss. Patrick believes there’s no need for anything fancy, and simplicity is key. 

One of his favorite fragrances from Hugo Boss is their new scent, which is simply known as BOSS Bottled Infinite. Patrick says this fragrance puts him in a state of tranquility and focus. He wears it every day no matter what’s going on in his life. In fact, he’s even wearing it while working from home during the quarantine. 

What he loves about Infinite are its fresh citrusy aroma and woody undertones. It also contains invigorating mandarin notes to awaken the senses, crisp apple notes with a hint of warming cinnamon and a smooth base of rich olivewood and sandalwood. This is a cologne that; leaves you feeling confident, sophisticated, and energized.  

Another cologne that he absolutely loves is something which Hugo Boss simply refers to as, BOSS The Scent Private Accord. This is an exciting fragrance that Patrick Van Negri says, is simply unforgettable. It’s the type of scent that makes you feel like a man, with a seductive blend of cocoa absolute, mocha, ginger and exotic Maninka fruit are reminiscent of classic Hugo Boss fragrances.

Patrick says that wearing the right cologne is necessary to complete your outfit. The scent is something primal. The smell reaches all the way down into our deepest parts of our brain and activates powerful emotions. 

When you wear a cologne, people will begin to associate you with that smell. When they think of you, they also think of the rich, sweet smell of your cologne, and this dramatically heightens their opinion of you. Think about it: how many men wear cologne in their daily lives? Hardly any, and this is why you will instantly stand out if you are one of the few who do. 

This is deep psychology, says Patrick, and just another one of the many tools in his success arsenal. It’s also why women love men who wear cologne and another of the many reasons why Patrick Van Negri swears by Hugo Boss fragrances.